For new & soon-to-be puppy owners

The First 30 Nights

The calm, day-by-day plan that gets you through the first month: sleep, toilet training, biting, and your sanity.

⚡ Instant download 📱 Fill in on your phone 🛡 30-day guarantee

Crying at night? The 3am Plan tells you exactly what to do, step by step.
Accidents inside? A toilet schedule by age plus a tracker to find the pattern.
Needle-sharp biting? What to do in the moment, and what to skip.
Feeling overwhelmed? One short page a day, plus "what's normal" notes.

$37Founding price · one-time payment

30 daily plans
The 3am Plan
Schedules & trackers
3 free bonuses
Phone + desktop/iPad
Instant download

3030-day money-back guarantee. If it doesn't help, email us within 30 days for a full refund.

The First 30 Nights$37

Get it now →

The first month nobody warns you about

Sound familiar?

You love them already. But between the crying, the puddles and the tiny teeth, the first few weeks can feel like survival mode. Here's how The First 30 Nights helps with each one.

Puppy sleeping in a crate beside the bed

"It's 3am and they won't stop crying."

You're exhausted, and every website says something different.

The fixThe 3am Plan: calm, simple steps for night wake-ups, on your lock screen and by the bed.

"Another accident on the rug."

You take them out, they wait, then go the second they're back inside.

The fixA toilet schedule by age, plus a tracker that helps you spot your puppy's pattern.

"My hands look like a crime scene."

Those needle teeth go for hands, feet, sleeves, the couch…

The fixWhat to do in the moment (and what to skip), plus easy ways to redirect the chewing.

"Did I make a mistake?"

Feeling overwhelmed in the first weeks is really common. It doesn't mean you're doing it wrong.

The fixDaily "what's normal" notes and owner check-ins, so you feel in control again.

45%

of puppy owners in a 2024 University of Helsinki study said they'd felt significant negative feelings during puppyhood. You're not alone, and it gets easier with a plan.Source: Stahl et al., "The puppy blues", npj Mental Health Research (2024)

Why it works

Googling at 3am vs. having a plan

Without a plan

50 browser tabs of conflicting advice
Guessing why they're crying (again)
Accidents with no idea when they'll happen
Nipping that seems to get worse, not better
Wondering if what you're seeing is normal

With The First 30 Nights

One short page a day: just today's plan
A calm, ready-made routine for night wake-ups
Schedules and trackers that show the pattern
Clear do's and don'ts for biting
"What's normal" notes, plus when to call the vet

Pages from The First 30 Nights on phones

What's inside

Everything you need for the first month, and nothing you don't

30 daily plans: today's goal, a short checklist, why it matters, what's normal, and tonight's tip
The 3am Plan: exactly what to do when they cry at night
Schedules for 8 to 16 weeks: naps, meals and toilet trips
Toilet & sleep trackers to spot your puppy's pattern
Biting & chewing guide, plus kids and body language
Owner check-ins, because you matter too
When to call the vet, with notes for NZ, AU, UK, US & Canada

Get The First 30 Nights

The 3am Plan

It's 3am. Your puppy is crying. You'll know exactly what to do.

No more lying awake wondering whether to go to them. The 3am Plan walks you through it calmly, step by step, and it's included as a phone lock-screen, a laptop wallpaper and a printable bedside card, so it's right there when you're half asleep.

Get the 3am Plan

How it works

Two minutes a day. That's it.

Download instantly

Straight after checkout. One ZIP with a phone version and a desktop/iPad version.

Read tonight's page

Today's goal, a short checklist and what's normal. Tick it off right on your phone.

Watch the routine settle

Your trackers show the pattern, so you can plan around it and get more sleep.

Free with every order

Plus 3 bonuses to make the first week easier

BONUS 1

Shopping & Puppy-Proofing

What to buy (and what to skip), plus a room-by-room safety check.

BONUS 2

First 48 Hours + 3am Plan

Pick-up day and night one, plus the bedside card and wallpapers.

BONUS 3

Sitter & Family Care Sheet

Routine, food, rules and emergency contacts for anyone minding your pup.

It's for you if…

You're bringing a puppy home soon, or just did
You want a simple plan, not 50 browser tabs
You're tired, and the nights are the hardest part
You want a calm, confident dog without harsh methods

It's not…

A 300-page book you'll never finish
A video course you need hours for
A replacement for your vet or puppy class
Built on punishment or "cry it out" methods

Built on public guidance from SPCA NZ, RSPCA, PDSA, the AKC, AVSAB and WSAVA (not affiliated). Always follow your vet's advice.

30DAY MONEY-BACK
GUARANTEE

Zero risk

Calmer nights, or your money back

Use The First 30 Nights with your puppy. If it doesn't help, or it's just not for you, email us within 30 days of purchase and we'll refund you in full. No forms, no hoops.

Questions

Good questions

How do I get it?

Straight after checkout you'll get a download button and an email with your link. It's one ZIP file with everything. Open the file called 1-START-HERE first.

Can I fill it in on my phone?

Yes. On iPhone, save it to the Files app; on Android, open it in Adobe Acrobat Reader (free). Then tap any box and type. It saves as you go. You can print it too.

What if it doesn't help?

You're covered by our 30-day money-back guarantee. Email us within 30 days of purchase and we'll refund you in full.

Is it a training course?

No. It's a short, day-by-day plan for your first month: sleep, toilet routine, biting, nights and how you're coping. It works alongside any puppy class.

My puppy is older than 8 weeks. Is it still useful?

Yes. The schedules cover 8 to 16 weeks, and you can start on whichever day matches where you're at.

Does it work outside New Zealand?

Yes. It includes notes for NZ, Australia, the UK, the US and Canada.

Is it a one-off payment?

Yes. Pay once, keep it forever. No subscription.

Start tonight

Here's to calmer nights, starting tonight

Your puppy's first month only happens once. Spend it enjoying them, not googling at 3am.

Instant download, start in 2 minutes
Phone, iPad, laptop & printable
3 free bonuses included
30-day money-back guarantee