For new & soon-to-be puppy owners

Puppy crying all night? Here's your calm plan for the first 30 nights.

One short page a day for sleep, toilet training and biting, so you can stop googling at 3am and start enjoying your puppy.

  • Calmer nights with the step-by-step 3am Plan
  • Fewer accidents with a simple toilet routine by age
  • Less biting: what to do in the moment, and what to skip
  • Two minutes a day. Fill it in right on your phone
Get The First 30 Nights · $37
30-day money-back guarantee Instant download 3 free bonuses
The First 30 Nights puppy plan on a phone and tablet
The first month nobody warns you about

Sound familiar?

You love them already. But between the crying, the puddles and the tiny teeth, the first few weeks can feel like survival mode. Here's how The First 30 Nights helps with each one.

Puppy sleeping in a crate beside the bed
"It's 3am and they won't stop crying."

You're exhausted, and every website says something different.

The fixThe 3am Plan: calm, simple steps for night wake-ups, on your lock screen and by the bed.
Puppy on a lead sniffing the grass
"Another accident on the rug."

You take them out, they wait, then go the second they're back inside.

The fixA toilet schedule by age, plus a tracker that helps you spot your puppy's pattern.
Puppy chewing a rope toy
"My hands look like a crime scene."

Those needle teeth go for hands, feet, sleeves, the couch…

The fixWhat to do in the moment (and what to skip), plus easy ways to redirect the chewing.
Smiling owner hugging a golden puppy
"Did I make a mistake?"

Feeling overwhelmed in the first weeks is really common. It doesn't mean you're doing it wrong.

The fixDaily "what's normal" notes and owner check-ins, so you feel in control again.
45%

of puppy owners in a 2024 University of Helsinki study said they'd felt significant negative feelings during puppyhood. You're not alone, and it gets easier with a plan.Source: Stahl et al., "The puppy blues", npj Mental Health Research (2024)

Why it works

Googling at 3am vs. having a plan

Without a plan

  • 50 browser tabs of conflicting advice
  • Guessing why they're crying (again)
  • Accidents with no idea when they'll happen
  • Nipping that seems to get worse, not better
  • Wondering if what you're seeing is normal

With The First 30 Nights

  • One short page a day: just today's plan
  • A calm, ready-made routine for night wake-ups
  • Schedules and trackers that show the pattern
  • Clear do's and don'ts for biting
  • "What's normal" notes, plus when to call the vet
Pages from The First 30 Nights on phones
What's inside

Everything you need for the first month, and nothing you don't

  • 30 daily plans: today's goal, a short checklist, why it matters, what's normal, and tonight's tip
  • The 3am Plan: exactly what to do when they cry at night
  • Schedules for 8 to 16 weeks: naps, meals and toilet trips
  • Toilet & sleep trackers to spot your puppy's pattern
  • Biting & chewing guide, plus kids and body language
  • Owner check-ins, because you matter too
  • When to call the vet, with notes for NZ, AU, UK, US & Canada
Get The First 30 Nights
The 3am Plan wallpaper
The 3am Plan

It's 3am. Your puppy is crying. You'll know exactly what to do.

No more lying awake wondering whether to go to them. The 3am Plan walks you through it calmly, step by step, and it's included as a phone lock-screen, a laptop wallpaper and a printable bedside card, so it's right there when you're half asleep.

Get the 3am Plan
How it works

Two minutes a day. That's it.

1

Download instantly

Straight after checkout. One ZIP with a phone version and a desktop/iPad version.

2

Read tonight's page

Today's goal, a short checklist and what's normal. Tick it off right on your phone.

3

Watch the routine settle

Your trackers show the pattern, so you can plan around it and get more sleep.

The three free bonuses
Free with every order

Plus 3 bonuses to make the first week easier

BONUS 1

Shopping & Puppy-Proofing

What to buy (and what to skip), plus a room-by-room safety check.

BONUS 2

First 48 Hours + 3am Plan

Pick-up day and night one, plus the bedside card and wallpapers.

BONUS 3

Sitter & Family Care Sheet

Routine, food, rules and emergency contacts for anyone minding your pup.

It's for you if…
  • You're bringing a puppy home soon, or just did
  • You want a simple plan, not 50 browser tabs
  • You're tired, and the nights are the hardest part
  • You want a calm, confident dog without harsh methods
It's not…
  • A 300-page book you'll never finish
  • A video course you need hours for
  • A replacement for your vet or puppy class
  • Built on punishment or "cry it out" methods

Built on public guidance from SPCA NZ, RSPCA, PDSA, the AKC, AVSAB and WSAVA (not affiliated). Always follow your vet's advice.

30DAY MONEY-BACK
GUARANTEE
Zero risk

Calmer nights, or your money back

Use The First 30 Nights with your puppy. If it doesn't help, or it's just not for you, email us within 30 days of purchase and we'll refund you in full. No forms, no hoops.

Questions

Good questions

How do I get it?
Straight after checkout you'll get a download button and an email with your link. It's one ZIP file with everything. Open the file called 1-START-HERE first.
Can I fill it in on my phone?
Yes. On iPhone, save it to the Files app; on Android, open it in Adobe Acrobat Reader (free). Then tap any box and type. It saves as you go. You can print it too.
What if it doesn't help?
You're covered by our 30-day money-back guarantee. Email us within 30 days of purchase and we'll refund you in full.
Is it a training course?
No. It's a short, day-by-day plan for your first month: sleep, toilet routine, biting, nights and how you're coping. It works alongside any puppy class.
My puppy is older than 8 weeks. Is it still useful?
Yes. The schedules cover 8 to 16 weeks, and you can start on whichever day matches where you're at.
Does it work outside New Zealand?
Yes. It includes notes for NZ, Australia, the UK, the US and Canada.
Is it a one-off payment?
Yes. Pay once, keep it forever. No subscription.
Start tonight

Here's to calmer nights, starting tonight

Your puppy's first month only happens once. Spend it enjoying them, not googling at 3am.

  • Instant download, start in 2 minutes
  • Phone, iPad, laptop & printable
  • 3 free bonuses included
  • 30-day money-back guarantee
$37Founding price · one-time payment
  • 30 daily plans
  • The 3am Plan
  • Schedules & trackers
  • 3 free bonuses
  • Phone + desktop/iPad
  • Instant download
3030-day money-back guarantee. If it doesn't help, email us within 30 days for a full refund.
American Express Apple Pay Google Pay Mastercard PayPalShop Pay Union PayVisa
The First 30 Nights$37
Get the plan →